How to Use QR Codes to Market Your Restaurant
QR codes have increased in popularity in the past few months as an option for contactless ordering during Covid. Yet many restaurants are missing out on the benefits of using QR codes for their marketing.
While QR codes are not new to the marketing scene, many restaurant owners have yet to harness their power. Even if you have a QR code for tableside ordering, you might not be taking full advantage of its capabilities. A QR code can be used anywhere from flyers to social media posts to help boost your business’s visibility and increase restaurant sales. Incorporating QR codes into your restaurant marketing plan can significantly increase revenue without requiring a huge investment in new marketing materials.
Keep reading to find out how to make the most of QR codes to drive revenue for your restaurant business.
Restaurant Ordering Gets Easier and Safer When You Use QR Codes
Whether your customers are dining in or taking out, QR codes are a great, safe way for them to place orders at your restaurant.
Q: Do customers get a safer dining experience with the use of QR codes for contactless ordering?
A: A resounding yes!
Dine In & QR Codes
When it comes to creating a safe dining experience during Covid-19, the less contact your customers have with your wait staff, the safer they are while dining in your restaurant (and the safer your staff members are). A QR code on each table is a cost-effective way to provide digital menus to all customers without added expenses.
Each customer can use the QR code to pull up your menu on their mobile phone. They can place an order right away with a few quick clicks.
With a QR code menu, you don’t have to supply disposable menus that increase your restaurant’s waste or worry about sanitizing menus between each use. Paper menus are often the dirtiest thing in a restaurant, which is why the National Restaurant Association suggests using disposable or digital menus. Not only are you cutting down on the risk of contamination, but when your restaurant is clean, people come back.
By reducing the number of items in your restaurant that get reused, you create a cleaner environment. And when you eliminate the need for paper menus and disposable menus, you create a cleaner world environment by reducing waste.
Take Out & QR Codes
QR codes don’t just make sense for dine-in contactless ordering. They work for takeout and delivery too. From the comfort of their own homes, your customers can be taken directly to your online ordering menu.
They don’t need a special app to take advantage of the many benefits of using QR codes. Customers can simply open their phone’s camera and aim it at the QR code, and your digital menu will come up. Customers will see all your menu items and be able to check them out right away.
Step-by-Step Instructions for Customers Using QR Codes
Using a QR code to place an order is easy, but if your customers ever have questions about how to do it, here are some quick instructions you can give them.
- Aim your smartphone camera at the QR code.
- Click on the screen to bring up the restaurant menu.
- Choose menu items and add any special instructions.
- Check out securely for dine-in, curbside pickup, takeout, or delivery options.