Do digital menu boards help to boost sales in restaurants?
Will a digital menu boosts sales in restaurants? is a common question and one that has been asked of me over the years. The truth is that there are many ways that a digital menu can be used to boost sales, but it really comes down to the specific needs of the restaurant. Let’s take a look at some of the ways that digital menu screens can be used to increase sales in restaurants.
Will a digital menu boosts sales in restaurants? In my experience, the answer is yes. However, it all depends on whether or not your customers are willing to try new items. If you offer something new and different, even if it’s not the biggest or most talked-about item on your existing digital menu, it may spark interest in your customers who have been purchasing less than stellar food.
What do I mean by this? Have you ever noticed that movie theaters often have digital menu screens in the lobbies of the theater? When you order your meal, you are taken to a new screen, offering something different and more interesting. That’s part of what a digital menu is, offering something new and exciting to your customer. Whether it’s a free promotional item or a coupon for your local restaurant, the goal is to give them an experience that makes them want to return and repeat their purchase.
But will a digital menu boost sales in restaurants? Again, the answer depends on whether or not your customer’s willingness to try something new. You may find that people are willing to try out a new digital menu if it changes the presentation of the menu. If the digital menu allows the customer to flip through the various menus, it also offers them a convenient way to see which of the restaurants’ offerings they prefer.
What about offering coupons for the digital menu? In this case, you’re already providing something new and innovative. However, if you offer coupons, it may make your customers feel like they’ve been given something for nothing, especially if they have to print them out and then take them with them. This can increase your call-in rate, but will it really boost sales in restaurants?
You’ll find that there are mixed opinions on the matter. Some customers absolutely love the idea of digital menu promotion, while others decry it as a distraction that could turn away hungry customers. Still, other customers point out that the old-school way of showing the digital menu is just as effective as of today’s more technologically savvy displays. So, does having a digital menu boost sales in restaurants?
There are definitely some good reasons to use digital menu promotion to boost sales in restaurants. Of course, you have to make sure you offer an option that the customer can use with any of your other marketing efforts. Otherwise, they won’t be as likely to download the digital menu to their computer or tablet and use it there. At the same time, you have to think carefully about the size of the promotions you run. If you go over in too much detail, the customer may be overwhelmed and won’t be motivated to check out your restaurant again.
Still, some restaurateurs who have been using digital menu promotion to boost sales in restaurants for years seem to think that it’s all a good thing. They love the idea that they can promote their food items with the touch of a finger. The promotions also make the food more available to customers, since they no longer have to trek from the restaurant to the grocery store or drive through traffic to get to a restaurant. At the same time, restaurants that have been offering digital menu options for years aren’t likely to change their strategies any time soon.