QR Codes: Restaurant Ordering of the Future
Since the onset of the COVID-19 pandemic, restaurants and other small businesses worldwide have been looking for ways to adopt contact-free strategies that cultivate a healthier and safer dining experience.
MyIQMenu developed its own solution that’s improving the speed, accuracy, and efficiency of business operations: QR codes that take customers to a personalized menu where they can peruse their options, order directly from their smartphone and pay, all from their phone. This kind of contact-free technology will completely alter how we view the restaurant experience as a whole, not just during this global pandemic but also beyond it. It’s going to change the trajectory of how we approach restaurants and restaurant technology at its very core.
Benefits of QR-Code Ordering
Digital menus are better than physical menus for multiple reasons. Single-use or reusable menus might have certain advantages but in the age of COVID-19, it’s not sanitary to share items. It’s also time-consuming to clean each one after every use, placing an extra burden on an already stressed-out, overworked staff. With QR ordering, your employees have spare time to devote to more productive activities.
There are clear benefits for employees when you decrease the number of face-to-face interactions that they have with customers, but it’s also better for your guests because they can control their own experience. When customers can take on the bulk of the responsibility for their visit, it necessarily customizes everything to their specifications which guarantees a more positive experience. They’ll be able to ensure that their order is entirely accurate, decreasing how often meals get sent back to the kitchen or complaints go up to the manager’s office. People prefer personalization, and when they feel taken care of on a personal level, it fosters a better relationship with the restaurant which in turn creates customer loyalty.
Additionally, reading on a smartphone is easier than other contact-free options, such as displaying full menus behind the counter or on a menu board, both of which can be hard to read and creates unnecessary pressure. On their phones, people can take their time browsing their options, which is shown to increase the average check size since they’re not anxious about judgment or impatience from other customers or cashiers.
When menus are online, you can easily make adjustments, edit or delete items, add dishes, rearrange the order or update photos to ensure continued accuracy and optimization of your main selling point: The food. All of this can be done paperlessly, which is better for the environment and easier on your business. Editing a virtual menu automatically implements those changes everywhere in your store and thus doesn’t waste time, or money, reprinting and re-laminating all of the menus.
How QR code based food ordering works for restaurants?
Customers scan the QR code through the Phone camera. There they get the mobile responsive version of your food menu. They don’t need to install any app or nothing, Just straight forward your menu and option to place order without any human interaction.
Customers can place the order directly from their mobile device and pay the amount without any touch of any card or physical currency payment.